What makes fashion iconic—a specific design? The longevity and evolution of a brand? The cultural climate into which a piece or style is born?
The most influential fashion brands and designers stand the test of time, having occupied distinctive places in fashion history. These icons enjoyed the unique experience of influencing a generation (or several). Whether bohemian brilliance, practical sets inspired during wartime, or the indomitable little black dress, these looks made lasting impacts. But despite their zeniths, styles inevitably come and go.
No matter the length of the brand’s life or the fact that they now cease to exist, they meant something to those who wore them—from the celebrities who donned couture for awards shows and galas to those of us who still keep them hung in our closets to be worn for work or play. To remember and celebrate these labels, Thrilling compiled a list of 10 once-iconic fashion brands that no longer exist. The collection was curated using sources that include Smithsonian Magazine, Vogue, and the New York Times.
Keep reading to learn more about some of the biggest names in fashion history—and find out what made them disappear.