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Editorial: Virginia will pay you to move to Southside or Southwest. (Some restrictions apply)

Editorial: Virginia will pay you to move to Southside or Southwest. (Some restrictions apply)

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tobacco map

The counties in orange (Southwest Virginia) and green (Southside Virginia) are the ones served by the tobacco commission.

West Virginia now is paying people to move there.

Yes, it’s true.

This spring, West Virginia announced a program under which it will pay people who can work remotely $12,000 if they move there and stay for two years.

What West Virginia is doing isn’t unique. States have long provided financial incentives to certain companies to locate there; the only thing different now is some localities are applying this technique to recruit individual workers. This is a direct (and creative) reaction to an economy that is draining the American heartland and concentrating economic growth is metropolises mostly along the coasts.

There’s actually a pretty long list of places that are now, quite literally, willing to pay people to live there.

These are just some of the highlights: Vermont offers $10,000 for remote workers.

Tulsa, Oklahoma, now offers $10,000 to certain remote workers or entrepreneurs plus a $1,000 housing stipend.

In Newton, Iowa, the total package is $13,000 if you buy a house.

Topeka, Kansas, offers up to $15,000 for homebuyers, so West Virginia isn’t even necessarily the best offer out there, just the one nearest to us.

Or is it?

The 40 localities in Southwest and Southside Virginia covered by the Virginia Tobacco Region Revitalization Commission have been doing the same thing since 2019, just in a different way and without the fanfare that accompanied West Virginia’s offer.

It’s useful to look at how they’re different and why the tobacco commission’s program is probably superior.

West Virginia will pay $12,000 to remote workers who can bring their job with them. If there’s one thing we’ve learned from the Age of Zoom, it’s that a lot more jobs can be done remotely than we once realized.

West Virginia also throws in free co-working space as part of the deal. For the full details, see Here’s one important detail: Only three localities in West Virginia are part of this — Morgantown, Lewisburg and Shepherdstown. Those are all charming places. They’re also communities that need the least help.

Morgantown and Shepherdstown are in counties that are doing something most West Virginia counties aren’t — growing. Greenbrier County, home to Lewisburg, is losing population but not nearly so much as other counties.

In West Virginia terms, this program benefits some of the state’s most well-off localities. It doesn’t help the counties in the coalfields of southern West Virginia, some of which are hemorrhaging people at rates of -16% (Logan County and Mingo County), -17% (Boone County and Wyoming County) and even -26% (McDowell County) over the past decade.

By contrast, the tobacco commission program is aimed at exactly those types of counties in Virginia.

The tobacco commission program also targets a different set of workers than the ones West Virginia is going after.

Specifically, Virginia’s tobacco commission is targeting seven specific occupations that the region desperately needs: 1. public school teachers in science, math, technology/computer science, or career and technical education. 2. Public school special ed teachers. 3. Speech language pathologists. 4. Physical therapists. 5. Occupational therapists. 6. Industrial or electrical engineers. 7. Information security, network or computer systems analysts.

If you’ve graduated since March 15, 2019, with a degree in one of those fields, you’re eligible. The deal: Take a job in the tobacco commission footprint in Southside or Southwest and agree to live there for two years as well as “become significantly civically engaged in their community by volunteering with local nonprofit or government activities, such as the United Way, Ruritan Club, Junior League, PTA, citizen committee for local government, local fire/EMS, food banks, youth sports coach, etc., with a total annual engagement of at least 50 hours of work.”

If you do that, the tobacco commission will help you pay off some of your student loans. The commission will pay up to $12,000 toward student loans each year for two years, with a potential to re-up for another two years. That makes Virginia’s program potentially more lucrative than what other places are doing — it might pay up to $48,000 toward student loan debt.

So how’s this working out? We don’t know yet. Too soon to tell.

By the time the program got started, many of that year’s graduates had already made plans and then the pandemic hit. But here’s what we do know: The first year, 120 people applied, 92 were accepted and 73 wound up fulfilling the requirements for the first year so far — for which the commission paid out $670,000 in loan repayments.

That cohort still has a year to go. Last year, the commission had 91 people apply and 77 accepted; they’re just now coming up on the end of their first year. If all fulfill the requirements that would be $1.35 million. The deadline to apply for the third cohort is Friday; see

Here’s what we do know: The first year, the single biggest group were special ed teachers (24%) followed by math teachers (14%) and science teachers (12%). The second year it was special ed teachers (23%), occupational therapists (19%) and science teachers (17%).

Geographically, these are spread across Southwest and Southside, with the biggest concentration in the sub-region that includes Bristol, Galax and the counties of Bland, Carroll, Floyd, Grayson, Smyth, Washington and Wythe.

The second biggest is the subregion that covers Danville, Martinsville and the counties of Franklin, Henry, Patrick and Pittsylvania.

Here’s one advantage the tobacco commission approach has: It actively recruits occupations the region needs.

By targeting recent grads, that also helps bring in young adults — a demographic group that’s in short supply in an aging region. And by making civic engagement a requirement, there’s the hope that participants put down roots in the community and stay beyond their two-year commitment. If they get married and stay, all the better.

Remote workers are good to have — they bring in money without many infrastructure demands — but Evan Feinman, executive director of the tobacco commission, also points out a hazard of West Virginia’s strategy of recruiting remote workers: “Someone who can pick up and show up in your community can also pick up and leave.”

We’ll know a lot more about how well this program works in about two years. If it does work, Virginia then has an interesting policy question before it: Should it put up more money to expand the program?

The Roanoke Times

The Roanoke Times

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